Cuban propaganda billboards – a window to the nation’s narrative
I always like to see Cuban political billboards, murals, books, museums… anything that shows how Cuba tells its story. This isn’t because I love Cuba’s story or swallow it whole – but because it’s a window into understanding the country. How does the government present its narrative? What are children taught in school? What do people read in the newspapers, see on TV, and hear on the radio, all operated and controlled by the state?
That’s not to say that all Cubans swallow it whole, either. The propaganda isn’t subtle or nuanced. So of course many people realize the reality is more complicated than the party line.
Anyways, here are some of my favorite billboards:
Bloqueo – Spanish for “embargo.” The U.S. embargo against Cuba gets a lot of attention in Cuban propaganda. It’s a rallying point. The billboard pictured at the top of this post also targets the embargo, with the fist of Cuba punching out Uncle Sam.
Sometimes the messaging is positive, dealing with the Revolution, solidarity, and so on. Or it compliments the Cuban people for being firm in their principles, industrious, revolutionary, hospitable, and so on:
In terms of propaganda, perhaps the richest region of Cuba is the Bay of Pigs area. Cuba takes great offense at the attempt to depose Fidel Castro, considering it an affront to their self-determination. The narrative of repelling the attack is filled with pride for the Cuban defenders and disdain for the attackers.
There are many, many more. Cuba’s just got an embarrassment of propaganda riches! In an upcoming post, I’ll highlight some of the painted propaganda – murals, signs, and even comic strips – that you can see painted on walls and buildings across the island.
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